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There are over 200 million users on the internet (with
millions more coming online each day). With the constant decreasing of
prices on the PC market, more and more people are signing
up for internet service everyday. People use the internet for research,
entertainment, gaming purposes and of course; buying and selling. Now,
more and more people are starting to see the benefits of shopping and
researching businesses online. Depending on your needs,
The Wexford Web / Action Ireland.com can set up a marketing strategy
that will "Target" who you want to view your site.
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The fact of the matter is
that the internet is the most inexpensive way to advertise. Besides the
fact that your company now has instant credibility, you also have a
"Showcase" for all of your products and services. The internet can be a
valuable marketing tool for your company. Think about the days when fax
machines were just coming into the business community. Many business
people
were dismissing the idea that a fax machine could help them be more
productive, sell more products or even take the place of conventional mail.
We
cringe when we think of what ever happened to those companies. Sometimes
it is not how much business you can gain from the internet, it's how many
customers do you stand to lose because they saw the same product or
service displayed on a competitors site.
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Now we get into the "nuts & bolts" of a website. A
domain name is the "Address" at which you're located on the internet. Most
domain names are www.yourcompany.com but some names end with different
extensions. For example you may see a .org extension, this means that a
site is an organization. A .com is the most widely used extension because
it means a commercial site. And a .ie extension is exclusively Irish. Now that most companies are securing their own
domain names, different extensions to the domain name are being utilised
more and more. Examples of these would be .net, .edu, .tv, .cc and so on.
To find an address in the internet, all a person would have to do
is type that address into a web browser (Internet Explorer, Netscape,
AOL). They would be instantly taken to the appropriate site. These
addresses are regulated by Internic. In order to get your own name it
would have to be registered by this governing body of the internet. There
is no limit to how many domain names you can own. Some people build
homepages through a free service which would give their address a look
like this: www.aol.members.com/joesmith/myweb/index.html. This address can
be confusing for your customers. Domain names in general are the heart and
soul of your website. A good domain name could mean the difference between
attracting new customers or not.
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Simple answer. As many as you want or need. There
is no limit to the amount of pages that can be put on the internet. The
only thing to remember is that if you have a budget, it may be a good idea
to consolidate your pages to maximise the exposure you
desire.
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You can either maintain your site by yourself or have
The Wexford Web / Action Ireland.com do it for you. Some people enjoy the
challenge of administering their own site. You can take care of your site
yourself, but you will need to get training. The Wexford Web / Action
Ireland.com offers this type of training. We have several different
plans to help you keep your site looking "Fresh".
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This is very difficult to judge. You would definitely
need to consult us and see how your pages should be structured in order to
get the maximum amount of exposure that fits into your budget.
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The Wexford Web /
Action Ireland.com needs to evaluate a few
things before we begin to build your site. Some examples of what we may
need are as follows: Information on your company. Who is your primary
customer.
What your company hopes to gain with internet exposure. What
is the timeframe for the intended unveiling. The budget you are working
with.
All of these questions and more will be answered in the initial free
consultation between you and The Wexford Web / Action Ireland.com.
We can make
arrangements to come to your office at no charge and identify what your
needs are and how you can achieve your
goals.
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